Peyton Manning Traded To Geico Commercials
Nationwide Mutual Insurance shocked the marketing world this Wednesday by agreeing to a blockbuster deal to send Peyton Manning to Geico in exchange for two cavemen and the hump-day camel. Nationwide originally signed Manning after his long tenure as a spokesman for Papa John’s pizza came to an end.
Since signing with Nationwide, Peyton’s performance has been inconsistent at best, scoring big with his classic “Chicken Parm You Taste So Good,” commercial, but floundering with his “Kinky Boots Are On My Feet,” campaign. Having prepared second string spokesman Brad Paisley to eventually take over the starting role, Nationwide General Manager, Stephen Rasmussen, decided it was time for the company to move on from Manning.
“Brad may not have Peyton’s resume, but once he learns the system, we believe he’ll help us compete for decades to come. Someday, he may even lead us to the title of ‘Top Insurance Provider in the Country,’” said Rasmussen.
By contrast, Geico continues to stockpile assets from vulnerable insurance leaders, leading analysts to believe they are in ‘win-now’ mode. Members of both companies expressed surprise at how quickly the two sides were able to come to an agreement on a deal. “Apparently, it only takes 15 minutes or less to land a transformative marketing legend like Peyton Manning,” said Geico General Manager, Bill Roberts.









